Why coaching is important in PR and the marketing, media and creative industries

A diverse group of five people working together in an office with large windows, some using laptops, one presenting ideas on a whiteboard with sticky notes, and cardboard boxes on the floor.

I am a firm believer that coaching is one of the most powerful yet underused tools for professional development across the PR, marketing, media and creative industries. Some senior leaders may receive executive or leadership coaching, but the majority don’t. What’s more, developmental coaching is rarely given to the people who can benefit from it the most.

More times than I can count, I have sat across from talented people and I've had the same frustration — if only you knew how good you could be!

These are industries that give you everything and they ask a great deal in return. They shape you in ways that are hard to explain to anyone who hasn't done it. PR made me who I am.

But when professional development sits almost entirely on training and line management, it’s only half the picture. Resilience, tenacity, creativity and bravery aren’t developed in a workshop or a performance review.

We hire people for their thinking and potential, then we put them under enormous pressure and hope the best of them survives. Coaching works from the inside out so they can build their own toolkit and not only survive, but unlock what they - and the agency - are actually capable of.

  • Confidence and resilience

    Performance and efficiency

    Increasing self-awareness

    Negotiation of different situations and relationships

    Handling pressure and stress

    Avoiding burnout

    Achieving a work-life balance

    Limiting the impact of personal issues on professional performance

    Achieving a sense of control during turbulence or uncertainty

  • Adjusting to the workplace

    Speaking up and having a voice

    Receiving feedback

    Developing a professional identity

    Developing a sense of accountability and responsibility

  • Adjusting to a new role

    Accountability and responsibility

    Working towards a promotion

    Being new to team leadership

    Defining a career path

    Developing a professional identity

    Negotiating personalities and workplace politics

  • Adjusting into a new role

    Working towards promotion

    Leadership

    Decision making

    Developing a professional identity

  • Leadership

    Decision making

    Overcoming Imposter Syndrome

    Career pivots and starting something new

    Evaluation of current situation and what’s next

    Rediscovering self beyond the job title

Benefits for every team member

Benefits for the agency

THE BOTTOM LINE, WORK AND CLIENTS

Braver, quicker, smarter team performance and morale

Better outputs and standard of delivery

Enhanced client service and satisfaction

Greater efficiency and profitability

AS A PLACE TO WORK

Boosted agency culture and employee engagement

Reduced absenteeism and resenteeism

Better staff retention, including those of high potential

Stronger employer brand

Think this is something you or your team could benefit from?

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